The largest and best shopping day of the year, Black Friday, has every company in the world preparing for it. We estimate that the AU spent an astounding £9.2 billion during the four-day weekend this year, up from the previously reported £8 billion.
Black Friday’s annual growth is attributed, in part, to the powerful mobile phone. Last year, mobile devices once again outperformed desktops in terms of website traffic, accounting for 66% of all visits over the Black Friday weekend of 2017.
SMS gateway is the best technique to inform your clients that your Black Friday deal has begun because it has a 98% open rate and 90% of those messages are read within 3 minutes. SMS gateway has a higher click-through rate than email; customers are more likely to visit your link and look at your merchandise when you text them.
We at Guni want your Black Friday sales to be as successful as they possibly can be, and one way we can do this is by advising you on the optimal time to send your Black Friday SMS marketing. We analyzed the data to identify the most popular hours and even days for firms to send out their marketing messages.
We usually advise that you send a bulk SMS gateway message to your clients as soon as your Black Friday sale begins, so that they know when to expect it. Before we provide you the most well-liked times and days to send your SMS campaigns. Argos claimed that more than 2 million people visited their website within four hours following the start of their Black Friday promotion the previous year.
Ideal period to deliver is just before Black Friday
As we’ve said, Black Friday is no longer just a single day; it may now stretch for weeks or even the whole month of November. Sending your Black Friday SMS gateway campaign will largely depend on when your Black Friday sale begins; if, like Amazon, you begin your offer the week before Black Friday, you should notify all of your clients with a straightforward SMS gateway message as soon as your deal is online.
In light of this, we examined the statistics and chose the busier days leading up to Black Friday.
Black Friday week’s Tuesday –
Surprisingly, compared to a regular Tuesday, there is an 81% rise in the number of texts sent on the Tuesday before Black Friday. The week before Black Friday is a well-liked period to launch a promotion since it offers merchants time to advertise the sale and provides customers time to choose and buy what they prefer.
Day before Black Friday-
Text messaging is quite popular on the day before Black Friday, which is a big day for businesses. Similar to Boxing Day discounts, people are now shopping for internet deals on Christmas Day rather than waiting for Boxing Day. With Black Friday, they are looking for products they can get the day before.
The morning or evening on the day before Black Friday is the perfect time to launch your SMS Gateway campaign since shops want to reach customers as soon as they come home from work or as early as possible.
When to ship on Black Friday
With 82% of SMS messages being delivered between 7:00am and 12:00pm, the morning is the optimal time to launch your SMS ads since merchants want to get their Black Friday offer in front of customers before their rivals.
In fact, Black Friday’s top 5 messaging times are all in the morning, with only 6% of messages sent in the evening (6:00pm – 12:00pm).
When to send on Cyber Monday
The optimum time to SMS clients about your Cyber Monday promotion is before 10am, with 55% of texts being sent before that time. Only 9% of messages are sent between 12:00 pm and 5:00pm and barely any are sent after 8:00pm, when the majority of communications are sent.
A successful Black Friday sale may be distinguished from one that fizzles out by sending your message at the correct moment. Too early in the morning and people aren’t ready to buy, too late in the evening and they have already made their purchases. Be sure to consider when your consumers would prefer to get your messaging.
Additionally, we recommend that you remind clients about your discount on Black Friday itself. 58% of shops send a message before Black Friday and then again on the actual shopping holiday.
During this Black Friday time, people are actively seeking for the finest discounts and offers and will want to hear about them, so don’t be afraid to send out a few messages about your deals and offers.
if you’d like to chat with a member of our knowledgeable staff who can provide you best practices guidance, or register for an SMS account right away to launch your Black Friday campaign with an SMS gateway if you don’t already have one.
